Sales Manager

Contract Type:
Full Time
Location:
Auckland, Auckland, New Zealand
Industry:
Other
Date Published:
02-11-2026
Role: Sales Manager | Lead a Global Marine Tech Brand
  • Location: North Shore, Auckland, with national and international travel
  • Salary: Highly competitive base salary + GP-based commission + KPI bonus
  • Leadership: Lead sales, marketing and customer care across New Zealand and WASSP International
Summary: Lead a multi million dollar, high-margin marine electronics business for a Kiwi innovator trusted since 1945. Drive growth across Commercial Fishing, Government, Leisure and WASSP International, with a GP-based commission and KPI bonus that reward results.

About ENL
Recruit I.T. are proud to partner with our long-term client and partner, ENL (Electronic Navigation Limited), to find their next Sales Manager.

ENL has been equipping New Zealanders, and now the world, with the best marine electronics since 1945. Part of the global FURUNO group, ENL is New Zealand's premier marine electronics company. It designs and manufactures the WASSP multibeam sounder, sold internationally, and is the exclusive distributor of world-leading brands including FURUNO, TimeZero and Airmar.

ENL technology is trusted on everything from trailer boats and commercial fishing fleets to superyachts, seabed mapping and defence. Its team of more than 50 people combines marine expertise with business experience. ENL operates from its North Shore head office and a Nelson branch serving the Southern Hemisphere's largest fishing fleet, with a dealer network across the country. It has been ISO 9001 accredited since 2006.

About the Role
Reporting to the Managing Director and sitting on the management team, you'll lead all sales, marketing and customer care for ENL / Furuno NZ and WASSP International. You'll own and be responsible for driving all sales across the business with ambitious growth targets agreed with you. Your responsibilities include, but are not limited to:
  • Building and delivering sales plans for Commercial Fishing, Government, Leisure and WASSP International
  • Owning the relationship with FURUNO and other brand principals, including targets, forecasts and distribution terms
  • Growing the dealer, installer and boatbuilder network, and balancing channel and direct sales
  • Leading government tenders, RFPs and panel opportunities, including through GETS
  • Driving WASSP international sales through the Regional Sales Managers and distributor network, and feeding customer insight back to R&D
  • Protecting margin through pricing strategy, proposals and contract negotiation
  • Leading the sales, marketing and customer care team, including hiring a new Sales Representative
  • Reporting monthly on performance against plan, using CRM and pipeline data
Benefits
  • Competitive base salary plus a GP-based commission and KPI bonus that rewards growth and margin
  • Phone, laptop and KiwiSaver
  • A seat on the management team, with real influence over strategy
  • The chance to build your team, with headcount growing as results are achieved
  • International travel to brand principals, distributors and trade shows, plus New Zealand's leading boat shows
  • Represent game-changing technology from a NZ company competing on the global stage
Experience and Qualifications
  • 10+ years in sales, including at least 5 years in a senior sales leadership role
  • A proven track record of growing revenue and GP in a business of $15m or more
  • Experience in technical product distribution, ideally in marine electronics, marine, outdoor, automotive or electronics
  • Experience managing brand principals or suppliers, and leading dealer or reseller channels alongside direct sales
  • Experience with government tenders, RFPs or panel agreements
  • Experience leading a team across sales, marketing and customer care
  • Strong commercial acumen across pricing, margin management and budgeting
  • International or export sales experience, a tertiary qualification and knowledge of the fishing, maritime or boating sectors are all advantageous
  • A military or defence background would be a bonus
  • A full New Zealand driver licence and the right to work in New Zealand
How to Apply
If you're a commercially driven sales leader who has a proven track record of driving sales growth and is ready to take a proud Kiwi marine brand further on the world stage, apply now with your updated CV and we will get in touch if you are shortlisted.

Candidates must have the legal right to live and work in New Zealand to be eligible for this role.

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